The media of mass communication /
302.23VIV
Vivian, John
The media of mass communication / by David M. Levine ... [et al].- 11th ed.-New Delhi:PHI Learning,2012.
xxxvi, 478p. :ill. (some col.);28cm(pbk)
content:Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
Note: Includes bibliographical references and index.
ISBN:9788120345881 Rs. 775.00
DBAD/PUB /ENG-105632/ EN-89165 / 775.00 /sign