Advertising and personal selling: (Record no. 39244)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01032nam a22002657a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081212t xxu||||| |||| 00| 0beng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-98102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 275.00 |
| International Standard Book Number | 9788190445443 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-81635 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | dpl |
| Language of cataloging | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.85 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3724 |
| Personal name | Kapoor, Neeru |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and personal selling: |
| Remainder of title | a comprehensive textbook on advertising & presonal selling for all university courses / |
| Statement of responsibility, etc | by Neeru Kapoor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pinnacle |
| Date of publication, distribution, etc | 2009 |
| 270 ## - ADDRESS | |
| Address | 24, D.D.A. Shopping Complex Ber Sarai, |
| City | New Delhi |
| Postal code | 110016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 345p. |
| Dimensions | 25cm (pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baba Visakha Singh |
| General subdivision | Biography. |
| 9 (RLIN) | 3725 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5193 |
| Topical term or geographic name as entry element | Personal selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 6086 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4917 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | KAP |
| Classification part | 658.85 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 04/08/2010 | DBAD/PUB | 275.00 | 658.85 KAP | EN-81635 | 04/08/2010 | 1 | 275.00 | English Books |