Advertising and personal selling:
658.85KAP
Kapoor, Neeru
Advertising and personal selling: a comprehensive textbook on advertising & presonal selling for all university courses / by Neeru Kapoor.- New Delhi:Pinnacle,2009.
xiv, 345p.;25cm (pbk)
Note: Includes bibliographical references
ISBN:9788190445443 Rs. 275.00
DBAD / PUB /ENG-98102/ EN-81635 / 275.00 /sign
