Consumer Behavior : (Record no. 37600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100724153845.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-96514 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| Terms of availability | 510.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007068216X |
| Terms of availability | 510.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-80047 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : |
| Remainder of title | Building Marketing Strategy / |
| Statement of responsibility, etc | by Del I Hawkins, David L Mothersbaugh, Amit Moolerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2010 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2010 |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,860p. |
| Dimensions | 24 cm(pbk) |
| Accompanying material | 1 CD-ROM |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, L David |
| 9 (RLIN) | 1311 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 9 (RLIN) | 1312 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8342 |
| Call number suffix | HAW |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | D.B.Act.Division | D.B.Act.Division | 24/07/2010 | DBAD/PUB | 510.00 | 658.8342 HAW | EN-80047 | 1 | 510.00 | English Books |