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Consumer Behavior :

658.8342HAW
Hawkins, Del I
   Consumer Behavior : Building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh, Amit Moolerjee.- 2010.-New Delhi:Tata McGraw Hill,2010.
  xi,860p.;24 cm(pbk)
  Note: includes index
  ISBN:9780070682160     Rs. 510.00  ISBN:007068216X     Rs. 510.00

  DBAD/PUB /ENG-96514/ EN-80047 / 510.00 /sign

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