The four pillars of profit-driven marketing : (Record no. 26621)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01222nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20090520134418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080721s2009 nyua b 001 0 eng |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-93610 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070147019 |
| Terms of availability | 525.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147010 |
| Terms of availability | 525.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-77143 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | dpl |
| Language of cataloging | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moeller, Leslie H. |
| 245 ## - TITLE STATEMENT | |
| Title | The four pillars of profit-driven marketing : |
| Remainder of title | how to maximize creativity, accountability, and ROI / |
| Statement of responsibility, etc | by Leslie H. Moeller (and) Edward C. Landry ; with Theodore Kinni. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing |
| Date of publication, distribution, etc | 2009 |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar, |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 232p. |
| Dimensions | 24cm(Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rate of return. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Profit. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Landry, Edward C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinni, Theodore B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8 |
| Call number suffix | MOL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 20/05/2009 | DBAD / PUB | 525.00 | 658.8 MOL | EN-77143 | 20/05/2009 | 1 | 525.00 | English Books |