The four pillars of profit-driven marketing :
658.8MOL
Moeller, Leslie H.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / by Leslie H. Moeller (and) Edward C. Landry ; with Theodore Kinni..- New Delhi :Tata McGraw-Hill Publishing ,2009.
vii, 232p. ;24cm(Hb)
Note: Includes bibliographical references and index.
ISBN:0070147019 Rs. 525.00 ISBN:9780070147010 Rs. 525.00
DBAD / PUB /ENG-93610/ EN-77143 / 525.00 /sign