Consumer Behaviour Building Marketing Strategy/ (Record no. 200378)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00906 a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240125114056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080925t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-139018 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355321503 |
| Terms of availability | 970.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-122550 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 14 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L |
| 9 (RLIN) | 61243 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour Building Marketing Strategy/ |
| Statement of responsibility, etc | By David L Mothersbaugh...[et.al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw-Hill Education |
| Date of publication, distribution, etc | 2022 |
| 270 ## - ADDRESS | |
| Address | Anjana Complex No.:5/90 A, Butt Road, St Thomas Mount |
| City | Chennai |
| Postal code | 600016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 753p. |
| Dimensions | 26cm(Pbk) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behaviour Building Marketing Strategy |
| 9 (RLIN) | 61244 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del.L |
| Relator term | Author |
| 9 (RLIN) | 61292 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleiser, Susan Bardi |
| Relator term | Author |
| 9 (RLIN) | 61293 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| Relator term | Author |
| 9 (RLIN) | 61294 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | English Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 658.8342 |
| Call number suffix | MOT |
| Edition | 14th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Sarojini Nagar | Sarojini Nagar | 25/01/2024 | DBAD/PUB | 970.00 | 658.8342 MOT | EN-122550 | 25/01/2024 | 1 | 970.00 | English Books |