APA
Mothersbaugh D. L., Hawkins D., Kleiser S. B. & Mookerjee A. (2022). Consumer Behaviour Building Marketing Strategy. Chennai: McGraw-Hill Education.
Chicago
Mothersbaugh David L, Hawkins Del.L, Kleiser Susan Bardi and Mookerjee Amit. 2022. Consumer Behaviour Building Marketing Strategy. Chennai: McGraw-Hill Education.
Harvard
Mothersbaugh D. L., Hawkins D., Kleiser S. B. and Mookerjee A. (2022). Consumer Behaviour Building Marketing Strategy. Chennai: McGraw-Hill Education.
MLA
Mothersbaugh David L, Hawkins Del.L, Kleiser Susan Bardi and Mookerjee Amit. Consumer Behaviour Building Marketing Strategy. Chennai: McGraw-Hill Education. 2022.
