Advertising and Promotion: (Record no. 192577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00798nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220927123426.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | B-745704 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| Terms of availability | 799.00 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Tata McGraw-Hill Publishing Company Limited |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, E. George |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: |
| Statement of responsibility, etc | George E.Belch |
| Remainder of title | An Integrated Marketing Communication Perspective/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited |
| Date of publication, distribution, etc | 2009 |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar, |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1075p. |
| Dimensions | 24cm(pbk) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch E. Michael |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | BEL |
| Classification part | 659.1 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kadipur | Kadipur | 27/09/2022 | 22.9.22/Gift | 799.00 | 659.1 BEL | B-745704 | 1 | 799.00 | English Books | Gift |