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Advertising and Promotion:

659.1BEL
Belch, E. George
   Advertising and Promotion: An Integrated Marketing Communication Perspective/ George E.Belch.- 7th.-New Delhi:Tata McGraw-Hill Publishing Company Limited,2009.
  xxxiii, 1075p.;24cm(pbk)
  ISBN:9780070144965     Rs. 799.00

  Tata McGraw-Hill Publishing Company Limited /B-745704/ B-745704 / 799.00 /sign

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