Strategic Brand Management: (Record no. 189357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00759nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220926125219.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | B-745689 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| Terms of availability | 799.00 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Pearson |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Lane Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: |
| Remainder of title | Building, Measuring, And Managing Brand Equity |
| Statement of responsibility, etc | Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| 270 ## - ADDRESS | |
| Address | 11 Community Center, Panchsheel park |
| City | New Delhi |
| Postal code | 110017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 695p |
| Other physical details | ill |
| Dimensions | 25cm (pb) |
| 500 ## - GENERAL NOTE | |
| General note | Epilogue,Credits,Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M.G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacod, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.827 |
| Call number suffix | KEL |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kadipur | Kadipur | 26/09/2022 | 22.9.22/Gift | 799.00 | 658.827 KEL | B-745689 | 1 | 799.00 | English Books | Gift |