Strategic Brand Management:
658.827KEL
Keller, Lane Kevin
Strategic Brand Management: Building, Measuring, And Managing Brand Equity Kevin Lane Keller.- 3rd.-New Delhi:Pearson ,2011.
xxiii, 695pill;25cm (pb)
Note: Epilogue,Credits,Index
ISBN:9788131756898 Rs. 799.00
Pearson /B-745689/ B-745689 / 799.00 /sign
