Advertising And Promotion: (Record no. 183380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211223164515.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-130570 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5460-080-7 |
| Terms of availability | 995.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-114102 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | 1 |
| Edition number | 12th,Ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising And Promotion: |
| Remainder of title | An Integrated Marketing Communication Perspective/ |
| Statement of responsibility, etc | George E Belch, Michael A Belch, Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th, Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | McGraw Hill Education(india) Private Limited |
| Date of publication, distribution, etc | 2022 |
| 270 ## - ADDRESS | |
| Address | Anjana Complex No.5 /90 A, Butt Road, St. Thomas Mount |
| City | Chennai |
| Postal code | 600016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 712p. |
| Dimensions | 28cm (pbk) |
| Other physical details | Endnotes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Item type | English Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Classification part | 659.1 |
| Call number suffix | ADV |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Mobile Library | Mobile Library | 23/12/2021 | DBAD/PUB | 995.00 | 659.1 ADV | EN-114102 | 1 | 995.00 | English Books |