Effectiveness of advertising / (Record no. 127158)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180709154940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | B-219705 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 600.00 |
| International Standard Book Number | 8188836621 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-219705, B-219707 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Cen Lib/Ret |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | EN |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Patnaik, U. C. |
| 9 (RLIN) | 19606 |
| 245 ## - TITLE STATEMENT | |
| Title | Effectiveness of advertising / |
| Statement of responsibility, etc | by U. C. Patnaik [and] A. Suresh C. Patnaik |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sonali Publications |
| Date of publication, distribution, etc | 2005 |
| 270 ## - ADDRESS | |
| Address | 4228/1, Ansari Road, Darya Ganj |
| City | New Delhi |
| Postal code | 110002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,229p. |
| Dimensions | 22cm(Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising |
| Geographic subdivision | India |
| 9 (RLIN) | 19607 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | India |
| 9 (RLIN) | 19608 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patnaik, A. Suresh C. |
| 9 (RLIN) | 19589 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Classification part | 659.1 |
| Call number suffix | PAT |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Collection code | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 27/06/2015 | Cen Lib/Ret | 600.00 | 1 | 659.1 PAT | B-219705 | 04/05/2022 | 21/04/2022 | 1 | 600.00 | 27/06/2015 | English Books | ||||||
| Not For Loan | Central Library | Central Library | 29/07/2015 | Cen Lib/Ret | 600.00 | 659.1 PAT | B-219706 | 29/07/2015 | 2 | 600.00 | 29/07/2015 | English Books | Reference | ||||||
| Patel Nagar | Patel Nagar | 09/07/2018 | BPPD/PUB | 600.00 | 659.1 PAT | B-219707 | 09/07/2018 | 600.00 | 09/07/2018 | English Books | Non-fiction | Dewey Decimal Classification | |||||||
| Sarojini Nagar | Sarojini Nagar | 10/04/2019 | 659.1 PAT | B-219709 | 10/04/2019 | 10/04/2019 | English Books | Non-fiction | Dewey Decimal Classification | ||||||||||
| Yojana Vihar | Yojana Vihar | 17/10/2019 | BPPD/PUB | 600.00 | 659.1 PAT | B-219715 | 17/10/2019 | 600.00 | 17/10/2019 | English Books | Non-fiction | Dewey Decimal Classification |