Services marketing :
658.8SER
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithami...(et al).- 5th ed.-New Delhi:Tata McGraw Hill,2011.
xxvii,763p.:ill.;24cm(pbk)
Note: Includes index
ISBN:100070700990 Rs. 575.00 ISBN:9780070700994 Rs. 575.00
DBAD/PUB /ENG-113476/ EN-97008 / 575.00 /sign