Services marketing :
658.8SER
Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml...[et al].- 6th ed.-New Delhi:Tata McGraw-Hill ,2013.
xxxii,711p. :ill.;24cm(pbk)
Note: Includes index
ISBN:9781259026812 Rs. 595.00 ISBN:1259026817 Rs. 595.00
DBAD / PUB /ENG-107748/ EN-91281 / 595.00 /sign