Modern advertising management
659.1JAI
Jain, J. N.
Modern advertising management principles and techniques by J. N. Jain and P. P. Singh.- New Delhi:Regal Publication,2007.
xiv, 425 p.;24 cm. (Hb.)
Note: Includes glossary and Index
ISBN:8189915584 Rs. 1350.00
D.B.Act / Pub /ENG-87827/ EN-71360 / 1350.00 /sign
