Services marketing
658.8SER
Services marketing integrating customer focus across the firm by Valarie A. Zeithaml ... [et. al ].- 4th ed. & spl. Indian ed..-New Delhi:Tata McGraw-Hill Publishing,2008.
xxix, 743p.ill.;24 cm (pbk)
-(Mcgraw-Hill Companies series).
ISBN:0070660077 Rs. 399.00
DBAD / PUB /ENG-87634/ EN-71167 / 399.00 /sign