Total customer value management :
658.812MAH
Mahajan, Gautam
Total customer value management : transforming business thinking / by Gautam Mahajan.- New Delhi :Response Books,2011.
xx,326p.;22cm (pbk)
content:Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
Note: Includes index
ISBN:9788132103127 Rs. 450.00
DBAD/PUB /ENG-101949/ EN-85482 / 450.00 /sign