Cudtting-edge marketing analytics:
658.83VEN
Venkatesan, Rajkumar
Cudtting-edge marketing analytics: real world cases and data sets for hands on learning / by Rajkumar Venkatesan; Paul Farris [and] Ronald T. Wilcox.- Noida:Pearson,2019.
xix,300p.ill.;25cm.(pbk)
Note: It includes index
ISBN:9789353066291 Rs. 499.00
DBAD/PUB /ENG-124342/ EN-107874 / 499.00 /sign