Marketing management :
658.8KOT
Kotler, Philip
Marketing management : analysis, planning, implementation and control / by Philip Kotler.- 8th ed..-New Delhi:Prentice Hall of India,1996.
xxix,800p. :ill.;24cm(Hb)
Note: Includes index
ISBN:8120308778 Rs. 275.00
Cen Lib/Ret /B-181164/ B-181164 / 275.00 /sign
