Ambush marketing :
658.802
Scaria, Arul George
Ambush marketing : game within a game / by Arul George Scaria.- New Delhi:Oxford University Press,2008.
xvii, 217p.;23 cm (Hb)
Note: Includes bibliographical references and index
ISBN:9780195693072 Rs. 545.00
DBAD / PUB /ENG-89118/ EN-72651 / 545.00 /sign