000			01994nam a22002417a 4500
005			20150602163957.0
010			_aENG-112737
020			_a9789350099858 _c599.00
035			_aEN-96269
037			_bDBAD/PUB
082			_a658.4063
100			_aRadjou, Navi
245			_aFrugal innovation : _cby Navi Radjou [and] Jaideep Prabhu _bhow to do better with less /
260			_aGurgaon _bHachette Book Publishing _c2015
270			_a4th & 5th Floors, Corporate Centre, Plot No.94, Sector-44, _bGurgaon _e122003
300			_axxii,252p. _c23cm(Hb)
500			_aIncludes index
520			_aWith a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today’s cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author’s six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.
650			_aCreative ability in business.
650			_aThriftiness.
700			_aPrabhu, Jaideep
942			_2ddc _cEN _mRAD _h658.4063
999			_c93113 _d93113