000			01261nam a22002417a 4500
005			20150415114618.0
010			_aENG-112470
020			_a9789339219468 _c550.00
020			_a9339219465 _c550.00
035			_aEN-96002
037			_bDBAD/PUB
082			_a658.872
100			_aWright, Ted
245			_aFizz : _cby Ted Wright _bharness the power of word of mouth marketing to drive brand growth /
260			_aNoida _bMcGraw Hill Education _c2015
270			_aB-4, Sector-63, Gautam Budh Nagar, _bNoida _e201301
300			_axviii,221p. _c24cm(pbk)
500			_aIncludes index
505			_aAcknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
650			_aCommunication in marketing.
650			_a Branding (Marketing)
942			_2ddc _cEN _mWRI _h658.872
999			_c92739 _d92739