000 00761 a2200229 4500
010 _aENG-88740
020 _c395.00
_a8120333055
035 _aEN-72273
037 _bDBAD / PUB
082 1 4 _a659.1
090 _c9280
_d9280
100 1 _aClow, Kenneth E.
245 1 _aIntegrated advertising, promotion, and marketing communications/
_c by Kenneth E. Clow [and] Donald Baack
250 _a3rd ed.
260 _aNew Delhi
_bPrentice-Hall of India
_c2007
270 _aM-97, Connaught Circus
_bNew Delhi
_e110 001
300 _axix, 515 p.
_c28 cm. (Pbk)
500 _aIncludes index
700 1 _aBaack, Donald
942 _adpl
_cEN
_k659.1 / CLO
999 _c9113
_d9113