| 000 | 00773nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20150113114435.0 | ||
| 010 | _aENG-111451 | ||
| 020 |
_a9789339205263 _c650.00 |
||
| 020 |
_a933920526x _c650.00 |
||
| 035 | _aEN-94983 | ||
| 037 | _bDBAD/PUB | ||
| 082 | _a658.802 | ||
| 100 | _aWalker, Orville C. | ||
| 245 |
_aMarketing strategy : _cby Orville C. Walker, Jr. [and] John w. Mullins _ba decision-focused approach / |
||
| 250 | _a7th ed | ||
| 260 |
_aNew Delhi _bMcGraw Hill Education _c2014 |
||
| 270 |
_aP-24, Green Park Extension _bNew Delhi _e110016 |
||
| 300 |
_axv, 352p. : _c26cm(pbk) _bill. |
||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 |
_aMullins, John W. _q(John Walker) |
||
| 942 |
_2ddc _cEN _mWAL _h658.802 |
||
| 999 |
_c90651 _d90651 |
||