000			01694nam a22002297a 4500
005			20231113110638.0
010			_aENG-110833 ENG-138360
020			_a9788132117711 _c595.00
035			_aEN-94365 EN-121892
037			_bDBAD/PUB
082			_a338.10954
100			_aVenugopal, Pingali _958566
245			_aAgri-input marketing in India / _cby Pingali Venugopal [and] Ram kaundinya
260			_aNew Delhi _bSAGE Publications _c2014
270			_aB1/I-1 Mohan Cooperative Industrial Area Mathura Road _bNew Delhi _e110044
300			_axx,246p. : _c24cm(pbk) _bill.
500			_aIncludes bibliographical references and index
505			_aIntroduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects).
650			_aAgricultural industries _zIndia _xMarketing. _958567
700			_aKaundinya, Ram _958568
942			_2ddc _cEN _mVEN _h338.10954
999			_c88559 _d88559