| 000 | 00892nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20140826113359.0 | ||
| 010 | _aENG-110625 | ||
| 020 |
_c750.00 _a9789351344797 |
||
| 035 | _aEN-94157 | ||
| 037 | _bDBAD/PUB | ||
| 082 | _a658.83420973 | ||
| 100 | _aHawkins,Del I. | ||
| 245 |
_aConsumer behavior : _cby Del I. Hawkins,David L. Mothersbaugh.[and] Amit Mookerjee _bbuilding marketing strategy / |
||
| 250 | _a12th ed | ||
| 260 |
_aNew Delhi _bMcGraw Hill Education _c2014 |
||
| 270 |
_aP-24, Green Park Extn. _bNew Delhi _e110016 |
||
| 300 |
_axxxv,776p. _c25cm(pbk) |
||
| 500 | _aIncludes index | ||
| 650 |
_a Consumer behavior _zUnited States. |
||
| 650 |
_aMarket surveys _zUnited States. |
||
| 650 |
_aConsumer behavior _zUnited States _vCase studies. |
||
| 700 | _aMothersbaugh,David L. | ||
| 700 | _aMookerjee,Amit | ||
| 942 |
_2ddc _cEN _mHAW _h658.83420973 |
||
| 999 |
_c87759 _d87759 |
||