000 00706 a2200217 4500
010 _aENG-88574
020 _a8120332591
_c250.00
035 _aEN-72107
037 _bDBAD / PUB
082 1 4 _a658.8
090 _c8813
_d8813
100 1 _aGovindarajan, M.
245 1 _aMarketing management:
_cby M. Govindarajan
_bconcepts, cases, challenges and trends/
250 _a2nd ed.
260 _aNew Dehli
_bPrentice -Hall of India
_c2007
270 _aM-97, Canaught Circus,
_bNew Delhi
_e110 001
300 _axx, 312 p.
_c24cm (Pbk.)
500 _aIncludes index
942 _adpl
_cEN
_k658.8 / GOV
999 _c8653
_d8653