000			01789nam a22002537a 4500
005			20140507122653.0
010			_aENG-109819
020			_a9788132117742 _c595.00
035			_aEN-93352
037			_bDBAD/PUB
082			_a659.2
100			_aKaul,Asha
245	0	0	_aCorporate reputation decoded : _cby Asha Kaul [and] Avani Desai _bbuilding, managing and strategising for corporate excellence /
260			_aNew Delhi _bSage Publications _c2014
270			_aB1/I-1 Mohan Cooperative Industrial Area Mathura Road _bNew Delhi _e110044
300			_axix,300p. _c24cm(pbk)
500			_aIncludes bibliographical references and index.
505			_aAn overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation.
650			_aCorporations _xPublic relations _zIndia.
650			_aCorporate image _zIndia.
650			_aOrganizational effectiveness _zIndia.
700			_aDesai, Avani
942			_2ddc _cEN _mKAU _h659.2
999			_c83844 _d83844