000 00611nam a22002057a 4500
005 20140506105850.0
010 _aENG-109678
020 _a9781259026058
_c760.00
020 _a1259026051
_c760.00
035 _aEN-93211
037 _bDBAD/PUB
082 _a659.1
100 _aShah, Kruti
245 0 0 _aAdvertising and integrated marketing communications /
_cby Kruti Shah
260 _aNew Delhi
_bMcGraw Hill Education
_c2014
270 _aP-24, Green Park Extn.
_bNew Delhi
_e110016
300 _axxviii,889p.
_c24cm(pbk)
500 _aIncludes index
942 _2ddc
_cEN
_mSHA
_h659.1
999 _c83346
_d83346