000			01253nam a22002417a 4500
005			20140220130201.0
010			_aENG-108606
020			_a9788132113409 _c795.00
035			_aEN-92139
037			_bDBAD/PUB
082	0	0	_a658.812 _223
100	1		_aKumar, V. _d1957-
245	1	0	_aProfitable customer engagement : _bconcept, metrics, and strategies / _cby V. Kumar
260			_aNew Delhi _bSAGE Response _c2013
270			_aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110044
300			_axxii,311p. : _bill. _c24cm(Hb)
500			_aIncludes bibliographical references and index.
505	0		_aList of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
650		0	_aCustomer relations _xManagement.
650		0	_aBranding (Marketing)
650		0	_aProfit.
942			_2ddc _cEN _h658.812 _mKUM
999			_c82650 _d82650