| 000 | 01304nam a22003497a 4500 | ||
|---|---|---|---|
| 999 |
_c82473 _d82473 |
||
| 005 | 20181022143052.0 | ||
| 010 | _aB-495737-746 ENG-110489 B-710614 | ||
| 020 |
_a9780070144965 _c599.00 |
||
| 020 |
_a0070144966 _c599.00 |
||
| 035 | _aB-495737-746 | ||
| 035 | _aEN-94021 | ||
| 035 | _aB-710614 | ||
| 037 | _bAllied Pub/Ven | ||
| 037 | _bTata Mc Graw Hill education | ||
| 082 | _a659.1 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _cby George E. Belch, Michael A. Belch [and] Keyoor Purani _ban integrated marketing communications perspective / |
||
| 250 | _a7th ed | ||
| 260 |
_bTata McGraw Hill _c2012 _c2010 _aNew Delhi |
||
| 270 |
_aP-24, Green Park Extnsion _bNew Delhi _e110016 |
||
| 270 |
_a7 West Patel Nagar _bNew Delhi _e110008 |
||
| 300 |
_axxxiii, 1075p. _c24cm (pbk) _bill. |
||
| 500 | _aincludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cEN _mBEL _h659.1 |
||