000			01201nam a22002297a 4500
005			20140110145121.0
010			_aENG-109062
020			_a9788120348851 _c650.00
035			_aEN-92595
037			_bDBAD/PUB
082			_a658.4012
100			_aDavid, Fred R.
245			_aStrategic management concepts and cases : _cby Fred R. David _ba competitive advantage approach /
250			_a14th ed
260			_aDelhi _bPHI Learning _c2014
270			_aRimjhim House, 111, Patparganj Indl. Estate _bDelhi _e110092
300			_axxx,386,271p. _c32cm(pbk)
505			_a Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
650			_aStrategic planning.
650			_aStrategic planning _v Case studies.
942			_2ddc _cEN _mDAV _h658.4012
999			_c81768 _d81768