| 000 | 00890nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20130627145401.0 | ||
| 010 | _aENG-107755 | ||
| 020 |
_a9781259026850 _c581.00 |
||
| 020 |
_a125902685x _c581.00 |
||
| 035 | _aEN-91288 | ||
| 037 | _bDBAD/PUB | ||
| 082 | _a659.1 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _cby George E. Belch, Michael A. Belch [and] Keyoor Purani _ban integrated marketing communications perspective / |
||
| 250 | _a9th ed. | ||
| 260 |
_bTata McGraw Hill _c2013 _aNew Delhi |
||
| 270 |
_aP-24, Green Park Extnsion _bNew Delhi _e110016 |
||
| 300 |
_axliii, 1016p. _c24cm(pbk) _bill. |
||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cEN _mBEL _h659.1 |
||
| 999 |
_c77045 _d77045 |
||