| 000 | 00658nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20130510160158.0 | ||
| 010 | _aENG-107021 | ||
| 020 |
_a9788184050752 _c975.00 |
||
| 035 | _aEN-90554 | ||
| 037 | _bDBAD/PUB | ||
| 082 | _a658.8342 | ||
| 100 | _aPosavac, Steven S. | ||
| 245 |
_aAdvertising, marketing and brand building : _bunderstanding consumer behaviour / _cby Steven S. Posavac |
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| 260 |
_aNew Delhi _bReference Press _c2012 |
||
| 270 |
_a4831/24, Ansari Road, Daryaganj _bNew Delhi _e110002 |
||
| 300 |
_axi, 331p.: _bill. _c22cm(Hb) |
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| 500 | _aIncludes bibliographical references and index | ||
| 942 |
_2ddc _cEN _h658.8342 _mPOS |
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| 999 |
_c75323 _d75323 |
||