000			01403nam a22002897a 4500
005			20140605103541.0
010			_aENG-106766
020			_a9788132110132 _c350.00
035			_aEN-90299
035			_aB-505555-556
037			_bDBAD/PUB
037			_bBSB/Ven _adpl
082			_a302.2301
100			_aBerger, Arthur Asa, _d1933-
245			_aMedia Analysis Techniques / _cby Arthur Asa Berger
250			_a4th ed
260			_aNew Delhi _bSAGE Publications _c 2012
270			_aB1/I-1 Mohan Cooperative industrial Area, Mathura Road _bNew delhi _e110044
300			_axv,260 p. : _bill. _c24cm(pbk)
500			_aIncludes bibliographical references (p. 247-251) and indexes.
505			_aTechniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
650			_aMass media _xMethodology.
650			_aMass media criticism.
830		0	_aIvey casebook series.
942			_2ddc _cEN _h302.2301 _mBER
999			_c74057 _d74057