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010			_aENG-106760
020			_a9788132110194 _c595.00
035			_aEN-90293
037			_bDBAD/PUB
040			_aDPL _bEng
082	0	0	_a658.8 _222
245	0	0	_aCases in marketing management / _cedited by Kenneth E. Clow [and] Donald Baack
260			_aNew Delhi _bSAGE Publications _cc2012
270			_aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110044
300			_aix, 523, [21] p. : _bill. _c24cm(pbk)
500			_aIncludes bibliographical references.
505	0		_aMachine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aClow, Kenneth E.
700	1		_aBaack, Donald
942			_2ddc _cEN _h658.8 _mCAS
999			_c74042 _d74042