| 000 | 01036nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20140212121926.0 | ||
| 010 | _aENG-106755 | ||
| 020 |
_a9788132110200 _c550.00 |
||
| 035 | _aEN-90288 | ||
| 035 | _aB-495810 | ||
| 037 | _bDBAD/PUB | ||
| 037 |
_bAllied Pub/Ven _adpl |
||
| 082 | _a658.8 | ||
| 100 | _aLee, Nancy R. | ||
| 245 |
_aSocial Marketing : _b influencing behaviors for good / _cby Nancy R. Lee [and] Philip Kotler |
||
| 250 | _a4th ed | ||
| 260 |
_aNew Delhi _bSAGE Publications _c2012 |
||
| 270 |
_aB1/I-1 Mohan Cooperative Industrial Area Mathura Road _bNew Delhi _e110044 |
||
| 300 |
_axi, 502 p. : _c24cm(pbk) _b ill. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 500 | _aPrev. ed. entered under: Kotler, Philip. | ||
| 650 | _aSocial marketing. | ||
| 650 | _a Behavior modification. | ||
| 700 | _aKotler, Philip. | ||
| 942 |
_2ddc _cEN _h658.8 _mLEE |
||
| 999 |
_c74030 _d74030 |
||