000 00971nam a22002537a 4500
005 20121207105253.0
008 121207t xxu||||| |||| 00| 0 eng d
010 _aENG-106354
020 _a9781259028229
_c225.00
020 _a1259028224
_c225.00
035 _aEN-89887
037 _bDBAD/PUB
040 _aDPL
_bEng
082 _a658.827
100 1 _aGupta, Nitish Rai
_939229
245 1 0 _aWhy monk bought the ferrari ? :
_cby Nitish Rai Gupta
_bhow successful brands create consumer relevant differentiation /
260 _aNew Delhi
_bTata McGraw-Hill
_c2012
270 _a7 West Patel Nagar
_bNew Delhi
_e110001
300 _axi,92p.
_c22cm(pbk)
500 _aIncludes bibliographical references.
942 _2ddc
_cEN
_h658.827
_mGUP
999 _c71918
_d71918