000			01714nam a22003137a 4500
005			20121123120256.0
008			121123t xxu||||| |||| 00| 0 eng d
010			_aENG-106196
020			_a9781259029226 _c595.00
020			_a1259029220 _c595.00
035			_aEN-89729
037			_bDBAD/PUB
040			_aDPL _bEng
082	0	0	_a658.827 _223
100	1		_aChattopadhyay, Amitava _953720
245	1	4	_aThe new emerging market multinationals : _bfour strategies for disrupting markets and building brands / _cby Amitava Chattopadhyay, Rajeev Batra [and] Aysegul Ozsomer
260			_aNew Delhi _bTata McGraw-Hill _c2012(repr.)
270			_a7 West Patel Nagar _bNew Delhi _e110008
300			_axii,335p. _c24cm(Hb)
500			_aIncludes bibliographical references and index.
505	0		_aAcknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
650		0	_aBranding (Marketing) _953721
650		0	_aStrategic planning. _953722
700	1		_aBatra, Rajeev _953723
700	1		_aOzsomer, Aysegul _953724
942			_2ddc _cEN _h658.827 _mCHA
999			_c71585 _d71585