000			01685nam a22002777a 4500
005			2012112108168.0
008			121121t xxu||||| |||| 00| 0 eng d
010			_aENG-106181
020			_a9781259029196 _c325.00
020			_a1259029190 _c325.00
035			_aEN-89714
037			_bDBAD/PUB
040			_aDPL _bEng
082	0	0	_a658.872 _223
100	1		_aAlpert, Jed _953679
245	1	4	_aThe mobile marketing revolution : _bhow your brand can have a one-to-one conversation with everyone / _cby Jed Alpert
260			_aNew Delhi _bTata McGraw-Hill _c2012
270			_a7 West Patel Nagar _bNew Delhi _e110008
300			_axv, 223p. : _bill., map _c23cm(pbk)
505	0		_aWhy mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
650		0	_aElectronic commerce. _953680
650		0	_aCommunication in marketing. _953681
942			_2ddc _cEN _h658.872 _mALP
999			_c71529 _d71529