000			03032nam a22003257a 4500
005			20121120122519.0
008			121120t xxu||||| |||| 00| 0 eng d
010			_aENG-106170
020			_a9781259025693 _c495.00
020			_a1259025691 _c495.00
035			_aEN-89703
037			_bDBAD/PUB
040			_aDPL _bEng
082			_a 659.2
100	1		_953625
245	1	4	_aPublic relations : _cby Dan Lattimore ... [et al] _bthe profession and the practice /
250			_a3rd ed
260			_aNew Delhi _bTata McGraw-Hill _c2012
270			_a7 West Patel Nagar _bNew Delhi _e110008
300			_avarious pagings : _c26cm(pbk) _bill.
500			_aIncludes bibliographical references and index.
505			_aMachine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.
520			_aPublic relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM’s financial crisis where it used social media to provide interactive relationships with its constituencies"-- |c Provided by publisher.
650			_aPublic relations. _953642
650			_aPublic relations _z United States. _953643
700			_aLattimore, Dan _953644
942			_2ddc _cEN _h659.2 _mPUB
999			_c71492 _d71492