000			01979nam a22003017a 4500
005			20121015114236.0
008			121015t xxu||||| |||| 00| 0 eng d
010			_aENG-106088
020			_a9781259029059 _c950.00
020			_a1259029050 _c950.00
035			_aEN-89621
037			_bDBAD/PUB
040			_aDPL _bEng
082			_a658.872
100	1		_953047 _a Hughes ,Arthur Middleton
245	1	0	_aStrategic database marketing / _cby Arthur Middleton Hughes
250			_a4th ed
260			_aNew Delhi _bTata McGraw Hill _c2012
270			_a7 West Patel Nagar _bNew Delhi _e110008
300			_aviii,598p. : _c24cm(Hb) _bill.
500			_aIncludes index
505			_aStrategic database marketing and the Web: an overview -- "The vision thing" -- Lifetime value : The criterion of strategy -- Designing a successful customer strategy -- Building profits with recency, frequency, monetary analysis -- Communicating with customers -- Customer retention and loyalty -- Customer segmentation -- How predictive modeling boosts response -- Customer acquisition -- Strategy verification: testing and control groups -- Internet marketing -- Retailing and packaged goods -- Building retention and loyalty in business customers -- Financial services -- Why databases fail -- Database types that succeed -- Choosing business partners -- Database marketing and the internal struggle for power -- A farewell to the reader -- Appendix A. How to keep up with database marketing and commerce on the Web -- Appendix B. Answers to quiz questions -- Appendix C : glossary of terms used in strategic database marketing.
650			_aDatabase marketing _953088 _x Planning.
650			_aManagement and Business Studies _953097
942			_2ddc _cEN _h658.872 _mHUG
999			_c70923 _d70923