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005			20140214163236.0
010			_aENG-105664
020			_a9788132107323 _c750.00
035			_aEN-89197
035			_aB-495869-876
037			_bDBAD/PUB
037			_bAllied Pub/Ven _adpl
082	0	0	_a791.430954 _223
245	0	4	_aThe Magic of Bollywood : _bat home and abroad / _cedited by Anjali Gera Roy.
260			_aNew Delhi _bSAGE Publications _c2012
270			_aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110044
300			_axviii,334p. _c2cm(Hb)
500			_aIncludes bibliographical references and index.
505	0		_aIntroduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
650		0	_aMotion pictures _zIndia.
650		0	_aMotion picture industry _zIndia.
650		0	_aMotion pictures, Hindi.
700	1		_aRoy, Anjali Gera. _951665
942			_2ddc _cEN _h791.430954 _mMAG
999			_c69438 _d69438