| 000 | 01579nam a22003257a 4500 | ||
|---|---|---|---|
| 005 | 2012082407547.0 | ||
| 008 | 120824t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-105632 | ||
| 020 |
_a9788120345881 _c775.00 |
||
| 035 | _aEN-89165 | ||
| 037 | _bDBAD/PUB | ||
| 040 |
_aDPL _bEng |
||
| 082 | 0 | 0 | _a302.23 |
| 100 |
_aVivian, John _951496 |
||
| 245 | 0 | 0 |
_aThe media of mass communication / _cby David M. Levine ... [et al] |
| 250 | _a11th ed | ||
| 260 |
_aNew Delhi _bPHI Learning _c2012 |
||
| 270 |
_aM-97, Connaught Circus _bNew Delhi _e110001 |
||
| 300 |
_axxxvi, 478p. : _bill. (some col.) _c28cm(pbk) |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics. | ||
| 650 |
_aMass media. _951497 |
||
| 650 |
_aMass media _xTechnological innovations. _951498 |
||
| 650 |
_aMass media _xSocial aspects. _951499 |
||
| 650 |
_aCommunication _xTechnological innovations. _951500 |
||
| 650 |
_aMass media and culture. _951501 |
||
| 942 |
_2ddc _cEN _h302.23 _mVIV |
||
| 999 |
_c69309 _d69309 |
||