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010 _aENG-87634
020 _c399.00
_a0070660077
035 _aEN-71167
037 _bDBAD / PUB
082 _a658.8
245 _aServices marketing
_bintegrating customer focus across the firm
_cby Valarie A. Zeithaml ... [et. al ]
250 _a4th ed. & spl. Indian ed.
260 _aNew Delhi
_bTata McGraw-Hill Publishing
_c2008
300 _axxix, 743p.
_bill.
_c24 cm (pbk)
490 _aMcgraw-Hill Companies series
650 _aTj�ster
_xmarknadsf�ring
700 _aZeithaml, Valarie A.
700 _aGremler, Dwayne D.
700 _aBitner, Mary Jo
700 _aPandit, Ajay
942 _adpl
_cEN
_k658.8 / SER
_2ddc
_h658.8
_mSER
999 _c6747
_d6747