000			01824nam a22003017a 4500
005			20120503141432.0
008			120503t xxu||||| |||| 00| 0 eng d
010			_aENG-105197
020			_a9781259004124 _c375.00
020			_a1259004120 _c375.00
035			_aEN-88730
037			_bDBAD/PUB
040			_aDPL _bEng
082			_a158.1
100			_aMcNally, David _946294 _d1946-
245			_aBe your own brand : _cby David McNally [and] Karl D. Speak _bachieve more of what you want by being more of who you are /
250			_a2nd updated and expanded ed
260			_aNew Delhi _bTata McGraw Hill Education _c2012
270			_a7, West Patel Nagar _bNew Delhi _e110008
300			_aix,143p. : _c22cm(pbk) _bill.
500			_aIncludes bibliographical references (p. 135-136) and index.
505			_aPersonal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
650			_aIdentity (Psychology) _946327
650			_aBrand name products _vMiscellanea. _946328
700			_aSpeak, Karl D. _d1951- _946329
942			_2ddc _cEN _mMCN _h158.1
999			_c66093 _d66093