000			01569nam a22002657a 4500
005			20120403122140.0
008			120403t xxu||||| |||| 00| 0 eng d
010			_aENG-104937
020			_a9788132106357 _c495.00
035			_aEN-88470
037			_bDBAD/PUB
040			_aDPL _bEng
082			_a658.4012
100			_944515 _aBijapurkar, Rama
245			_aCustomer in the boardroom? : _cby Rama Bijapurkar _bcrafting customer based business strategy /
260			_aNew Delhi _bSAGE Response _c2012
270			_aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110044
300			_axxii,232p. _c24cm(Hb)
500			_aIncludes bibliographical references and index.
505			_antroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
650			_aCustomer relations _xManagement. _944691
650			_aStrategic planning. _944692
942			_2ddc _cEN _mBIJ _h658.4012
999			_c64621 _d64621